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Residential


What the Portfolio Package Is Actually For (It's Not Just More of Everything)
The Portfolio Package gets misread as a premium tier — as if it's the Pro Package with more included, for clients who want the best regardless of listing type. That's not what it is. The Portfolio Package is a specific tool for a specific type of listing. It's built for signature properties where the media itself needs to reflect the same level of care and intention as the home. Not every listing needs it. The ones that do are unmistakable. What the Portfolio Package Includes
Andrew Spicola
Mar 53 min read


What to Include in Your Listing Media Package (And What's Actually Worth It)
Every listing is a marketing decision. The media you put behind it determines how buyers experience the home before they ever set foot inside — and how sellers feel about the agent they hired. Getting that decision right isn't complicated, but it does require understanding what each service actually does and which listings each one is built for. We've shot thousands of listings across the Brainerd Lakes Area. Here's how we think about building a media package — and how you ca
Andrew Spicola
Feb 267 min read
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