Video & Reels

Most listing videos don't get watched. Buyers open them, watch five seconds, and move on. The home is shown, technically speaking, but the video isn't doing any real work. The videos that get watched — that actually hold a buyer's attention from open to close — share a set of characteristics that have nothing to do with the camera used to shoot them. They're decisions made before the shoot, during the shoot, and in the edit. Understanding what those decisions are helps clarif